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By James Villa
LOUDER THAN LIFE Returns To Louisville October 3 & 4 With Rob Zombie, ZZ Top, Godsmack, Shinedown, Lynyrd Skynyrd, Bring Me The Horizon, Along With Bourbon, Gourmet Man Food, Craft Beer & WWE’s NXT
LOUDER THAN LIFE returns to Champions Park near downtown Louisville October 3 & 4, 2015 for the second annual celebration of the region’s culture and cuisine, once again featuring award-winning bourbons and spirits, Gourmet Man Food, and a powerful music lineup.
LOUDER THAN LIFE is expanding in 2015 by adding another stage. This year’s bands will perform on four stages, while attendees will enjoy bourbon exhibitions and sampling, along with more than 70 food and beverage vendors that will help celebrate the bourbon culture and culinary heritage of this unique American city. In addition to music performances, LOUDER THAN LIFE will feature live, in-ring matches with WWE®’s NXT Superstars, as well as interactive experiences such as artist autograph signings at the Monster Energy Hospitality Rig, the Monster Energy viewing area with beverage sampling, The Crazy Dave’s Music Experience, Jack Daniel’s Experience, and Zippo Encore Music Experience.
The band lineup for LOUDER THAN LIFE is as follows: Rob Zombie, ZZ Top, Godsmack, Shinedown, Lynyrd Skynyrd, Slash featuring Myles Kennedy & The Conspirators, Breaking Benjamin, 3 Doors Down, Bring Me The Horizon, Seether, Chevelle, Collective Soul, Of Mice & Men, Black Stone Cherry, Hollywood Undead, Atreyu, Sevendust, Skid Row, Kentucky Headhunters, Tremonti, Hinder, Issues, We Came As Romans, Saint Asonia, Nothing More, 10 Years, Butcher Babies, Starset, We Are Harlot, Beartooth, Turbowolf, The Temperance Movement, Marmozets, Art of Dying, Aranda, Glorious Sons, Dorothy, Like A Storm, Kill It Kid, All Them Witches, Whiskey Myers, Jelly Roll, Red Sun Rising, Goodbye June, Raveneye, Cilver, Romantic Rebel.
ZZ Top’s Billy F. Gibbons says, “We’re amping up about making the show at Louisville’s LOUDER THAN LIFE. It’s a win/win/win with rockin’ and rollin,’ terrific cuisine, and downright downable drinks. Even while performing we’ll make way to check it out.”
Festival producer Danny Wimmer says, “It isn’t often that a lineup comes together to represent a multigenerational greatest hits playlist — but I think that is exactly what I was able to accomplish with the bands playing this year’s LOUDER THAN LIFE. I’ve also been working hard with our participating chefs to add even more flavors and surprises to our selection of Gourmet Man Food. And with the very best that Louisville and the region has to offer from its distilleries and breweries, I am proud to say that this festival will have something for everyone.”
Louisville Mayor Greg Fischer said, “Louisville is home to some of the world’s best music and food and there’s definitely only one area to come to for bourbon, so where else would you have a festival experience such as LOUDER THAN LIFE? We’re excited that we can host this great event in such a super venue down by our waterfront and show all the music, food and bourbon fans what our city and people are all about.”
Here are the preliminary lists of LOUDER THAN LIFE bourbon, craft beer, and Gourmet Man Food partners, as well as festival experiences:
Bourbon: Angels Envy, Basil Hayden’s, Benchmark, Buffalo Trace, Bulleit, Eagle Rare, Evan Williams, Four Roses, Jim Beam Devil’s Cut, Jim Beam White, Jim Beam Apple, Fire & Honey, Knob Creek, Maker’s Mark, Old Forester, Town Branch, Wild Turkey, Willet, Woodford Reserve
Whiskey & Other Spirits: Jack Daniel’s, along with Copper & Kings American Brandy, Jägermeister
Gourmet Man Food: 502 Café, Black Rock Grille, Blackbeard Espresso, Bourbon Barrel Foods, Chicago Taste Authority, Classic Home Cookin’, Dia de los Tamales, Doc Crow’s, El Luchador, Garage Bar, Hi-Five Doughnuts, Holy Mole, International Spud Station, Iron & Barley, Island Noodles, J Goodwin’s Fusion Grill, Jack Daniel’s BBQ, La Peche, Lexie Lu’s, Lil Cheezers, Long Shot Lobsta, Louisville Dessert Truck, Louisville Sushi Truck, Mac Attack, Momma’s BBQ, Monkey Wrench, Mount Olympus, Pho Shizzle, Pie Baby, Pollo, Red Top Dogs, Sacrilicious, SideBar @ Whiskey Row, Spotz Gelato, The Traveling Kitchen, Up In Smoke BBQ, Zoom Zoom Yum
Craft Beer (Regional or Artist Inspired) & Wine: Alltech Lexington (Kentucky Bourbon Barrel Ale, Kentucky Ale), Falls City Beer (Hipster Repellant IPA, City Pale Ale), GoodWood Brewery (Bourbon Barrel Stout, Bourbon Barrel Ale, Louisville Lager), Iron Maiden’s Trooper Beer, Motörhead’s Shiraz Wine, New Albanian Brewing Company (Black & Bluegrass, Hoosier Daddy), West Sixth (West Sixth IPA, Deliberation Amber and Lemongrass American Wheat), and more.
WWE’s NXT: LOUDER THAN LIFE will feature live, in-ring matches with WWE’s NXT Superstars. NXT is WWE’s developmental division based out of the state-of-the-art WWE Performance Center in Orlando, Florida. Over the past two years, NXT has grown into one of the hottest sports entertainment brands in the world, featuring incredible athleticism and compelling storylines that can be seen every Wednesday night at 8:00 PM ET on the award-winning WWE Network.
Monster Energy: Monster Energy will help fans celebrate the weekend with artist autograph signings at the Monster Energy Hospitality Rig. As always, come by the Monster Hospitality area for an ice cold Monster Energy to refuel and keep the party going all weekend long! www.monsterenergy.com
The Crazy Dave’s Music Experience powered by Musicians Institute: The Crazy Dave’s Music Experience is a free, interactive “rock star” exhibit where fans can get hands-on interaction with tons of musical equipment–much of which is used by their favorite artists performing on stage at the show—and attend artist signings with members of various LOUDER THAN LIFE bands. LOUDER THAN LIFE and The Crazy Dave’s Music Experience also host a group of local music students as part of The Student Experience, which includes a backstage educational tour and participation in various contests and activities at The Crazy Dave’s Music Experience tent.
Jack Daniel’s Experience: Jack Daniel’s will bring a “Taste of Tennessee” to Louisville as an official sponsor of LOUDER THAN LIFE. The Jack Daniel’s Experience, a mobile museum, is bringing a little of the much-loved distillery from Lynchburg. The Experience is open to all folks, 21 years old and up, for tours free of charge throughout the festival. www.jackdaniels.com
Zippo Encore Music Experience: Throughout the festival weekend, Zippo Encore Music Experience will feature a pop-up retail shop that will have limited edition LOUDER THAN LIFE lighters for sale. There will also be a “spin it to win it” game to win daily prizes, as well as an onsite lighter design contest and the one of a kind Zippo car on display. www.Zippo.com
A special rolling ticket pre-sale at www.LouderThanLifeFestival.com will start on Monday, June 15 at Noon ET and run through Friday, June 26 at 11:59 AM ET (or when pre-sale tickets sell out). During the pre-sale, a limited number of weekend discounted General Admission and VIP tickets will be available for purchase. The pre-sale ticket prices are as follows:
2-Day General Admission: $79.50
2-Day VIP: $199.50
GA Ticket 4-Pack: $299
Pre-Sale #2 (begins when Pre-Sale #1 tickets are sold out)
2-Day General Admission: $89.50
(Note: All other pre-sale prices remain the same throughout the pre-sale, while supplies last.)
Hotel, camping and VIP packages will also be available for purchase during the pre-sale.
Regularly priced tickets go on sale Friday, June 26 at Noon ET at www.LouderThanLifeFestival.com. Tickets will be priced as follows at that time:
2-Day General Admission: $99.50
2-Day VIP: $214.50
GA Ticket 4-Pack: $340
Single Day General Admission: $69.50
Single Day VIP: $129.50
Ticket discounts will also be available for active military through LOUDER THAN LIFE partner GovX beginning June 26.
VIP tickets include: VIP entrance to venue; LED screens featuring video feed from all three main stages; VIP dedicated restrooms; upgraded Gourmet Man Food; upgraded bourbon and cocktail selections; shaded VIP pavilion with chairs, tables and couches adjacent to the VIP viewing area (exclusive view of North and South main stages from a seated and standing area located near main stage South); commemorative laminate.
LOUDER THAN LIFE is produced by Danny Wimmer Presents, the producer of some of the biggest rock festivals in America, including Rock On The Range, Monster Energy Welcome To Rockville, Monster Energy AFTERSHOCK Festival, Monster Energy Fort Rock, Monster Energy Carolina Rebellion, Northern Invasion, The Big Ticket, Monster Energy Rock Allegiance and more.
Sponsors for LOUDER THAN LIFE include Monster Energy, Jack Daniel’s, Jägermeister, Miller Lite, Fxck Cancer, Marshall Headphones, The Crazy Dave’s Music Experience, Zippo Encore, 93.1 The Fox, and more to be announced.
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